Ben is the heart and owner of Backcountry Experience. With 30 years serving the outdoor industry, Ben is the guy everyone comes to see, whether it’s for custom insoles, the perfect pack fit or to fix their water filter, he is the man. He has been the subject of trade magazine articles, he has been on numerous trade show panels to discuss independent retailers in the outdoor industry and he is a mentor for start ups across the outdoors business landscape. Ask anyone in the industry and they’ll tell you, no one does it like Ben Rockis.